Trade Fair

Mix of style cultures: adidas at the Bread & Butter 2013

adidas Originals presents itself at the Bread & Butter Winter 2013 under the campaign’s motto “unite all Originals“: On approximately 400 square metres, the brand label adidas Originals is provided with a fair appearance consisting in a mix of originals and architecture.

The one-storeyed stand architecture was realized under the topic’s motto “unite all Originals”. There, different adidas Originals styles were united in one spatial unit. The architecture’s major shape resembles the cityscape of a modern skyline. In its interior, there are different product areas, which are easily visible and positioned around an openly structured centre. The product areas are graphically arranged with large-size, backlit graphics, which offer an appealing stage for the adidas Original labels with scenic town-like motifs.  Material accessories like incorporated spruce planks in a rough style or sitting cubes covered with original adidas jeans fabrics provide architectonic accents. In the area Blue, there are design classics like the original chairs from the 60s by Charles Eames, which turn the area into a real scene boutique.  The “unite all Originals” campaign visualizes itself in an elaborate art installation in loud and trendy colours by two Berlin artists, who combine their different disciplines in a work of art that they finalized together on site. Thus, the result is an authentic adidas Originals place – a real “place to be”.

Client: adidas AG
Location: Bread & Butter, Berlin
Partner: D’art Design Gruppe
Size: 400 qm

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