Mile of Fame for adidas

The premium exhibition building of the Adi Dassler Brand Center (ADBC) provides the ideal platform for the presentation of the brand adidas. Projektpilot realizes the “Walk of Fame” in 2006 and 2008 – an integrative exhibition area of the ADBC.

The exhibition called “Walk of Fame” in the Adidas Brand Center provides the spatial connection of the brand’s success story with the person Adi Dassler. The breath-taking history of the brand adidas evolves on the basis of until now unknown documents and testimonials of Adi Dassler’s domain as well as insights into his private life in an exhibition of a total length of approx. 120 m. Projektpilot arranges the planning and construction measures for the implementation of the exhibition concept together with the exhibition organizers.

Client: adidas AG      
Area: 800 sqm
Location: Adi Dassler Brand Center, Herzogenaurach

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