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Press Release

Glittering premiere of the new Zack exhibition stand

The Projektpilot GmbH realised the new exhibition stand of the company Zack GmbH at the Frankfurter Messe Ambiente 2010 event (12th to 16th February). The leading provider of stainless steel products in Europe presented itself in hall 4.1 at the largest consumer product trade fair in the world. There, the topic of “table contemporary design” was brought together in one hall for the first time due to the new structure of the Ambiente.

Having been a customer of Projektpilot GmbH for seven years, Zack decided this year upon a low-key approach to its own appearance in order to defer to the products. The open stand design warmly welcomes visitors to the trade fair. For Projektpilot this meant to display a special carefulness concerning the realisation of the concept: accurately fittings of the glossy surfaces were needed to create a perfect background for the main actors, the products. In contrast to the spotless white surfaces, glassfiber concrete was selected enabling a particular accentuation of new products. Two giant, semi-transparent cloth banners separate the stand into a presentation, a shop and a lounge-like trade area. Furthermore with the partitions, the projekt managers have enabled a fast transformation of Zack’s presence at the exhibition. Using these different materials there could be created a fine contrast in haptic and optical means. The stand can be transformed in a cost-effective way with new banner motifs according to the time of the year, the exhibition and the fashion: an additional advantage of the stand which was planned for use at various trade fairs. Bernd Mackenroth, the manager of Zack GmbH approves of the cooperation with Projektpilot : “Projektpilot GmbH realised our de-sign requests exactly as we wanted. Reliability and perfection during the entire period has caused us to choose Projektpilot again and again for many years and strengthened our trust in our cooperation.”