The Projektpilot GmbH from Neuss has managed and implemented the design of the Points of Sale of the adidas campaign “adidas is all in” in Germany, Austria and Switzerland. It is the biggest brand initiative in the history of adidas. From March to Mai 2011 Guerrilla activities and flash mobs placed the brand initiative “adidas is all in” at 17 top trading partners at the same time as the press launch took place. The cip trademarketing GmbH from Herzogenaurach designed all promotion actions and implemented them.