Winter premiere of adidas Originals at the BREAD & BUTTER Berlin.

The BREAD & BUTTER 2010 in Berlin’s historic Tempelhof airport from the 20th  to 22nd  January witnessed the winter premiere of adidas Originals; in brilliant white just like at the autumn tradeshow- but still completely different. The idea of development was made clear with the new stand concept: Whilst the presence in the previous year was split in two  - VIP and the exhibition stand being separate, the newly created stand by PROJEKTPILOT successfully brought communication and presentation together. We’ll let the pictures do the talking!